Beamr Video Technology Company Demonstration Video










Beamr powers the video encoding workflows of the biggest MSOs and streaming video distributors as the leading developer of CAE (content-adaptive encoding) and video optimization technology which enables superior video quality, excellent CPU performance, and superior bitrate efficiency for cable cos, OTT content distributors, TV networks and OVPs. Backed by 44 International patents, Beamr's perceptual optimization technology has been integrated with our HEVC and H.264 video encoders. CABR (Content-Adaptive Bitrate) is a innovative rate-control mode that enables the full original quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

The video technology Beamr developed for our codecs are covered by eleven International patents that are a part of the 44 total patents the company holds that cover our breakthrough video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for OTT services, streaming video distributors, and CDNs. With compute efficiency being an essential goal, video system operators must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and standards such as HEVC, HDR, and 4K.

The Beamr perceptual quality measure is built on a proprietary, low complexity, highly reliable, perceptually aligned quality metric that is covered by 33 International patents. The existence of this special quality measure makes possible the task of controlling a video encoder to obtain an output clip with the maximum compression possible while maintaining the original video resolution, format and visual quality. The way that this is achieved is by adjusting the compression level of each frame in the video sequence in such a way that it is compressed to the maximum while producing a visual output that is the same as the quality that was originally specified.

Routinely, quality claims are made by vendors and service providers, yet the methodology for verifying them are rarely discussed. At Beamr, we validated our claims using a known International standard that provides Beamr customers the confidence to accept Beamr perceptual optimization technology. If you view a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under regular viewing conditions. This fact has been certified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Check out beamr.com to learn how Beamr pioneered this new category of CAE content-adaptive encoding and optimization, using CABR.

The industry has enjoyed significant advances in software encoding, video codecs, and tools, yet the pace get more information of video growth on the network is expanding faster than the availability of CPUs, causing silicon encoding solutions using GPUs, FPGAs, and ASICs to come back into focus. Beamr silicon accelerated CABR encoding opens new opportunities with very low TCO for mobile, edge, and cloud applications. The work Beamr is doing on silicon is closing the gap between the high performance of hardware encoders, and the complexity of advanced algorithms like CABR which traditionally were only able to be implemented in software on a CPU.

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