Beamr Imaging Ltd. Image Science Company Demonstration Video










Beamr services the biggest telcos and online video service providers as the industry’s top designer of content-adaptive encoding and video optimization solutions that enable superior video quality, excellent CPU performance, and superior bitrate efficiency for cable cos, OTT content distributors, Pay TV and OVPs. Backed by forty-four granted patents, Beamr's perceptual optimization technology extends into our HEVC and H.264 codecs. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables guaranteed quality to be delivered at very low bitrates. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

Beamr products are known for enabling up to a 35% network reclamation by reducing video files as much as 50% with Beamr 4x and Beamr 5x H.264 and HEVC CABR enabled content-adaptive encoders. Beamr offers the best video quality at the lowest bitrate for mobile operators and TV networks and managed service platforms seeking to reduce video bandwidth utilization on the network backbone and edge.

As a original inventor of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr is well versed in the area of using a human visual system aligned quality measure to reduce bitrate. This is the basis for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the anchoring feature for the company's HEVC video encoder Beamr 5x and the H.264 codec Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. By activating CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

The Beamr quality measure has been in development since 2009. After extensive refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for verifying and testing image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with human viewing results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. When click here viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This is a secret to how the process is able to guarantee image quality.

As the next step in the development of CABR, Beamr demonstrated at NAB 2019 silicon accelerated CABR by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to move closer to the original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.

Leave a Reply

Your email address will not be published. Required fields are marked *