5G video services are better with @BeamrVideo CABR. #5G #videostreaming #livevideostreaming #HEVC #mobilevideo pic.twitter.com/mzWuPzjLpl
— BEAMR (@BeamrVideo) June 28, 2019
Beamr serves the biggest telcos and online video distributors as the industry’s top developer of content-adaptive encoding and video optimization solutions that power superior video quality, excellent CPU performance, and superior bitrate efficiency for cable cos, OTT content distributors, TV networks and video streaming platforms. Backed by 44 patents, Beamr's perceptual optimization technology works natively inside our HEVC and H.264 video engines. CABR (Content-Adaptive Bitrate) is a revolutionary rate-control mode that enables the full original quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.
The advanced imaging technology Beamr developed for our codecs are covered by 11 granted patents that are a part of the forty-four total patents the company holds that cover our class leading video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for video distributors, streaming video distributors, and CDNs. With compute efficiency being an essential goal, video system operators must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and standards such as HEVC, HDR, and 4K.
As a original inventor of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptually aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR Beamr Company is the power behind the company's HEVC codec Beamr 5x and the H.264 encoder Beamr 4x. CABR is the most effective way to ensure guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
In the video industry, quality claims are made by vendors and service providers, yet the process and method for verifying them are rarely discussed. At Beamr, we verified our perceptual quality claim using a known International standard that provides Beamr customers the confidence to embrace Beamr perceptual optimization technology. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This fact has been verified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Go to beamr.com to discover how Beamr pioneered this new segment of CAE content-adaptive encoding and optimization, using CABR.
Continuing the rich legacy of innovation, Beamr showcased at NAB 2019 CABR accelerated with silicon by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to complete our original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.